Amazon Fashion Style

Amazon Fashion Style   

Amazon Fashion debuts its first TV commercial Monday, joining the growing ranks of startup e-commerce businesses (Fab.com, Warby Parker, One Kings Lane) to turn to TV to bring in new customers. The 30-second spot can be viewed on Amazon.com.

Amazon, of course, is no startup — but its Fashion division is a fledgling business of sorts. The retailer has had its foot in apparel and accessories sales since acquiring Shopbop in 2006, expanding its footprint, so to speak, with the acquisition of Zappos in 2009 and Gilt competitor MyHabit in 2011. (In late 2006 it launched its own shoes and accessories ecommerce venture, Endless.com, which closed last fall.) But it was only in mid-2012 that Amazon CEO Jeff Bezos said the company was ready to make a "significant" investment in the category under its own name, Amazon Fashion, signing a lease on a 40,000-square-foot space in Brooklyn to serve as a photo studio later in the year.

The spot is part of an awareness-building campaign that spans TV, print, outdoor and online display, Amazon Fashion President Cathy Beaudoin told WWD. (According to her PR agency, Beaudoin was unavailable for a phone interview with Mashable on Monday.) It was simply done: Three female models, adorned in a rotating ensemble of bright spring dresses paired with metallic heels, dance, skateboard and hula-hoop around Amazon's six letters alongside one well-tailored male model. It closes with the tagline "Amazon Fashion: Smart is Beautiful."

In an interview with The New York Times last May, Bezos said Amazon Fashion would sell clothes are prices that ensure that "the designer brands are happy." Indeed, the vast majority of spring dresses Amazon currently has on offer, including a $99 Anne Klein shirtdress in hot pink, and a $398 yellow floral number from Tracey Reese (both featured in the commercial), are being offered at no discount whatsoever.

Perhaps more competitive pricing will come later. For now, Amazon Fashion simply wants you to know it exists.

Anything that is really popular in city or country is actually fashion. Fashion trend and fashion wear is actually something which is very popular in your country.

A famous style, trend in dresses, jewellery, sandals, and hair wears etc…. This is all about fashion. Fashion trend and fashion wear completely depends on what actually suits you and not what you want to follow. It may be possible that a black color skirt will suit you more than green color top. But fashion trend is offering you green color so definitely you will go with green.

Actually this is wrong. Fashion is not actually what fashion trend is offering you but it is all about what suits you. You may become a matter of laughter for others in the case green color doesn’t suits you inspite of the fact fashion trend is of green color. But your fashion wear color is black because black suits you because you are slim, your height is 5+ and your complexion is good that goes well with black.

So here it would be a big mistake to go with the color that doesn’t even support your personality.

Similarly if you are going in a casual get together. Here you know that your personality type is not funky and you are very good observer of things around. So here you have to match up your fashion wear with your personality. You can wear normal jeans and shirt. If you are good than this is your current fashion and every simplest thing will suit you and automatically it will become your fashion wear.

Here, people will start getting inspiration from you. There is a famous saying “If your thoughts are good whatever you wear it will suits you”. By keeping this in mind you can easily decide your fashion wear which will automatically be right according to the fashion trend.

You summer wardrobe should be right according to the fashion wear. According to the fashion trend and fashion wear summer fashion trend is pretty light as compare to other season wears.

You need to stay cool with your fashion wear actually. There is no comparison of you and others actually and if you know this fact so here “You are above all”. And you can see the depth of fashion. You will unintentionally be creating your own fashion trend. People will start following you. Your fashion wear wardrobe would be simple and light according to the summer but you will be watching that people have started following you now.

There wardrobe is quite similar of what you wear actually in summer. This is the time you have conquered summer fashion market.